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Are business school mission statements readable? : evidence from the top 100
Pitt, Leyland F.; Sattari, Setayesh; Bevelander, Diane - In: Journal of strategic management education : JSME 6 (2010) 4, pp. 293-308
Persistent link: https://www.econbiz.de/10009153626
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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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Making a face : graphical illustrations of managerial stances toward customer creativity
Campbell, Colin L.; Berthon, Pierre R.; Pitt, Leyland F.; … - In: Australasian marketing journal 20 (2012) 1, pp. 9-15
Persistent link: https://www.econbiz.de/10009508044
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The effect of behavioural activation and inhibition on CRM adoption
Vella, Joseph; Caruana, Albert; Pitt, Leyland F. - In: The international journal of bank marketing : IJBM 30 (2012) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10009510582
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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Case teaching in the age of technological sophistication
Pitt, Leyland F.; Crittenden, Victoria Lynn; Plangger, Kirk - In: Journal of the Academy of Business Education : JABE 13 (2012) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10009551308
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Differentiation and silver medal winner effects
Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre R.; … - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1365-1377
Persistent link: https://www.econbiz.de/10009525788
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Viewpoint reply
Cox, David - In: Marketing intelligence & planning 27 (2009) 3, pp. 308-309
Persistent link: https://www.econbiz.de/10009526370
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Global text project : new horizons in textbook marketing ; viewpoint
Pitt, Leyland F.; Nel, Deon; Heerden, Gené van; Chan, … - In: Marketing intelligence & planning 27 (2009) 3, pp. 297-307
Persistent link: https://www.econbiz.de/10009526373
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Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon; Sorokáčová, Alexandra; Pitt, Leyland F. - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 457-466
Persistent link: https://www.econbiz.de/10009528856