Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Year of publication: |
2012
|
---|---|
Authors: | Berthon, Pierre R. ; Pitt, Leyland F. ; Plangger, Kirk ; Shapiro, Daniel M. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 55.2012, 3, p. 261-271
|
Subject: | Social Web | Social web | Internationales Marketing | International marketing | Kreativität | Creativity |
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