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Applications of the sciences in marketing management
Bass, Frank M. (contributor); King, Charles W. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000050369
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Demand analysis for marketing decisions
Hughes, George David; Hughes, G. David - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10000050689
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Contemporary perspectives in consumer research
Lutz, Richard J. (ed.) - 1981
Persistent link: https://www.econbiz.de/10000052801
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Distribution systems : firms, functions, and efficiencies
Andersen, R. Clifton (ed.);  … - 1972
Persistent link: https://www.econbiz.de/10000052856
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Computer simulation of competitive market response
Amstutz, Arnold E. - 1970 - First paperback edition
Persistent link: https://www.econbiz.de/10000053055
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Insights into consumer behavior
Arndt, Johan (ed.) - 1968
Persistent link: https://www.econbiz.de/10000053552
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359