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Company Internationalisation: Active and Reactive Exporting

Pieray, Nigel - In: European Journal of Marketing 15 (1981) 3, pp. 26-40

internationalization among a sample of medium‐sized firms in the UK. Analyses the export policy differences between firms with different … differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour. …

Persistent link: https://www.econbiz.de/10014725034

Managing International and Export Marketing

Cannon, T. - In: European Journal of Marketing 14 (1980) 1, pp. 34-49

. Looks at management and export marketing, stating that UK industry has had to face competition with lower costings in areas …

Persistent link: https://www.econbiz.de/10014725052

Measuring the Gains from Government Export Promotion

Pointon, Tom - In: European Journal of Marketing 12 (1978) 6, pp. 451-462

or utility of official export services. States that co‐operation between exporters and government officials is essential … export promotion. Documents that the Irish and Canadian governments have carried out cost‐benefit analysis which, ostensibly …. Insists UK government export promotion services, like several others, are not subject to the market price mechanism, services …

Persistent link: https://www.econbiz.de/10014725135

Marketing in socialist societies

Wills, Gordon; Hayhurst, Roy - In: European Journal of Marketing 5 (1971) 1, pp. 13-28

Reviews the conceptual approaches to marketing which have been developed within socialist countries. Examines in detail some of the consequences of these changes. Suggests that substantial changes are taking place in the USSR and other socialist economies. Draws comparisons with Western economies.

Persistent link: https://www.econbiz.de/10014725307

A study in successful exporting

Cunningham, M.T.; Spiegel, R.I. - In: European Journal of Marketing 5 (1971) 1, pp. 2-12

Examines the export activities of a sample of companies which have won the Queen's Award to Industry for export … achievement. Looks at those criteria employed in order to achieve export success. States that not all of the companies practised …

Persistent link: https://www.econbiz.de/10014725333

The balance of trade in agricultural machinery

Lancaster, G.A. - In: European Journal of Marketing 4 (1970) 1, pp. 2-8

Advances reasons regarding causes behind the increasing volume of imports of agricultural machinery and Britain's failure to increase exports over a period of 18 years. Reports a research study that shows how the domestic industry can improve its position in its own market. Demonstrates, through...

Persistent link: https://www.econbiz.de/10014725334

The management of export marketing in engineering industries

Hunt, H.G.; Froggatt, J.D.; Hovell, P.J. - In: European Journal of Marketing 1 (1967) 1, pp. 10-24

), into the management of export marketing in the textile machinery, agricultural machinery, and mechanical handling equipment … size and covering all the major sections of the three industries. States the standard of export marketing is not solely a …

Persistent link: https://www.econbiz.de/10014725392

The first export order: a marketing innovation

Simmonds, Kenneth; Smith, Helen - In: European Journal of Marketing 2 (1968) 2, pp. 93-100

first export orders. Suggests that the characteristics of these innovators/initiators of exporting are similar to those of …

Persistent link: https://www.econbiz.de/10014725399

Critique of the system of commission agents in the export trade to Latin America

Forbes, Malcolm - In: European Journal of Marketing 2 (1968) 2, pp. 101-109

Argues that the best way of maximizing sales is not by employing commission agents as is traditionally the case. Presents the disadvantages of such a system which are centred on the nature of the agent/principal relationship which can produce conflicting aims. Concludes that the use of a sales...

Persistent link: https://www.econbiz.de/10014725400

American buying houses in Britain

Salkud, Martin - In: European Journal of Marketing 2 (1968) 2, pp. 110-117

Reports the findings of an investigation designed to discover how US organizations buying houses for US departmental stores operate. Investigates the perceptions of the US executive of British exporting in this area. Suggests that lessons can be learned in this area of exporting which can be...

Persistent link: https://www.econbiz.de/10014725401