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Marketing information systems : creating competitive advantage in the information age

Marshall, Kimball P. - 1996

Persistent link: https://www.econbiz.de/10004258513

Female participation in the labor force and fertility : cross-sectional and longitudinal perspectives

Marshall, Kimball P. - 1975

Persistent link: https://www.econbiz.de/10004849008

Wellness marketing in the corporate context

Bontrager, Faith; Marshall, Kimball P. - In: International Journal of Pharmaceutical and Healthcare … 14 (2020) 2, pp. 273-288

Purpose: This paper aims to provide a literature review of corporate wellness programs to develop recommendations for effective internal marketing of healthy behaviors in work environments. Design/methodology/approach: A review of research literature published since 2000 addresses corporate...

Persistent link: https://www.econbiz.de/10012276550

The need for a social marketing perspective of consumer-driven health care

Marshall, Kimball P.; Skiba, Michaeline; Paul, David P. - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 236-257

Persistent link: https://www.econbiz.de/10003929800

Health beliefs related to willingness to accept treatment of pain with potentially addictive drugs

Marshall, Kimball P.; Micich, Lisa A.; Cosby, Arthur G. - In: International journal of pharmaceutical and healthcare … 4 (2010) 1, pp. 9-20

Persistent link: https://www.econbiz.de/10008648900

Understanding the relationship of service fairness, emotions, trust, and tourist behavioral intentions at a city destination in China

Su, LuJun; Hsu, Maxwell K.; Marshall, Kimball P. - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 1018-1038

Persistent link: https://www.econbiz.de/10010469186

Integrating Marketing Information Systems into Conventional Marketing Research Courses: A Four-Module Approach

Marshall, Kimball P. - In: Journal of marketing education : JME (1996), pp. 21-36

Persistent link: https://www.econbiz.de/10007315914

Has Technology Introduced New Ethical Problems?

Marshall, Kimball P. - In: Journal of business ethics : JOBE 19 (1999) 1, pp. 81-90

Persistent link: https://www.econbiz.de/10006915154

The need for a social marketing perspective of consumer-driven health care

Marshall, Kimball P.; Skiba, Michaeline; Paul, David P. - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 236-257

Persistent link: https://www.econbiz.de/10009896159

Health beliefs related to willingness to accept treatment of pain with potentially addictive drugs

Marshall, Kimball P.; Micich, Lisa A.; Cosby, Arthur G. - In: International journal of pharmaceutical and healthcare … 4 (2010) 1, pp. 9-20

Persistent link: https://www.econbiz.de/10009896171