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A makromarketing perspective on social marketing : the case of family planning in India
Dholakia, Ruby R. - 2008
Persistent link: https://www.econbiz.de/10003718210
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Internal stakeholders' claims on branding a state university
Dholakia, Ruby R. - In: Services marketing quarterly 38 (2017) 4, pp. 226-238
Persistent link: https://www.econbiz.de/10011798686
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Effects of online store attributes on customer satisfaction and repurchase intentions
Dholakia, Ruby R.; Zhao, Miao - In: International journal of retail & distribution management 38 (2010) 6/7, pp. 482-496
Persistent link: https://www.econbiz.de/10003988611
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Mobile communications and mobile commerce : conceptual frames to grasp the global tectonic shifts
Dholakia, Nikhilesh; Rask, Morten; Dholakia, Ruby R. - In: M-commerce : global experiences and perspectives, (pp. 1-14). 2006
Persistent link: https://www.econbiz.de/10003563643
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It's an m-world after all : lessons from global patterns of mobile commerce
Dholakia, Nikhilesh; Rask, Morten; Dholakia, Ruby R. - In: M-commerce : global experiences and perspectives, (pp. 259-275). 2006
Persistent link: https://www.econbiz.de/10003563729
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Social marketing and development
Dholakia, Ruby R.; Dholakia, Nikhilesh - 2009
Persistent link: https://www.econbiz.de/10003876646
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Retail web site interactivity : how does it influence customer satisfaction and behavioral intentions?
Dholakia, Ruby R.; Zhao, Miao - In: International journal of retail & distribution management 37 (2009) 10, pp. 821-838
Persistent link: https://www.econbiz.de/10009521958
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A multi-attribute model of web site interactivity and customer satisfaction : an application of the Kano model
Zhao, Miao; Dholakia, Ruby R. - In: Managing service quality : MSQ ; an international journal 19 (2009) 3, pp. 286-307
Persistent link: https://www.econbiz.de/10009525094
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Mobility, sociability and creativity in a networked world
Dholakia, Nikhilesh; Dholakia, Ruby R. - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 45-59). 2011
Persistent link: https://www.econbiz.de/10009241389
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Production and marketing of art in China : Traveling the long, hard road from industrial art to high art
Dholakia, Ruby R.; Duan, Jingyi; Dholakia, Nikhhilesh - In: Arts and the market 5 (2015) 1, pp. 25-44
Persistent link: https://www.econbiz.de/10011431955