A multi-attribute model of web site interactivity and customer satisfaction : an application of the Kano model
Year of publication: |
2009
|
---|---|
Authors: | Zhao, Miao ; Dholakia, Ruby R. |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 19.2009, 3, p. 286-307
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Website | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
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