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Fantauzzi, Chiara; Frondizi, Rocco; Colasanti, Nathalie; … - In: Administrative Sciences : open access journal 9 (2019) 4/82, pp. 1-16

Higher education institutions are called to expand their role and responsibilities, by enhancing their entrepreneurial mindset and redefining relationships with stakeholders. In order to cope with these new challenges, they have started to operate in a strategic manner, by performing marketing...

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Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion

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Value-based promotion : a consumer retention tool in electronics goods market

Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133

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Churchill/Ford/Walker's Sales force management

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Web Promotion : professionelle Werbung im Internet

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Advertising and promotion : an integrated marketing communications perspective

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The influence of publicity and sales promotion on marketing performance in Nigeria

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Integrated marketing communications and their effects on customer switching intention

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