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Special issue: Academy of Marketing Conference 2015
Robson, Julie (ed.); Waite, Kathryn (ed.);  … - Academy of Marketing / Conference <48., 2015, Limerick, … - 2016
Persistent link: https://www.econbiz.de/10011537453
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K. (contributor);  … - Winter Marketing Educators' Conference <2014, Orlando, Fla.> - 2014
Persistent link: https://www.econbiz.de/10010404712
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Improving relevance in B2B research : analysis and recommendations
Brennan, Ross; Tzempelikos, Nektarios; Wilson, Jonathan - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
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Sustainability marketing research : post, present and future
McDonagh, Pierre; Prothero, Andrea - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1186-1219
Persistent link: https://www.econbiz.de/10010433928
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The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W. - In: Journal of historical research in marketing 6 (2014) 3, pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
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The consumer as "voter", "judge" and "jury" : historical origins and political consequences of a marketing myth
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 8-18
Persistent link: https://www.econbiz.de/10008758103
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A threshold citation analysis in marketing research
Chan, Kam C.; Lai, Pikki; Liano, Kartono - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 134-156
Persistent link: https://www.econbiz.de/10009514315