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Metric and interpretive explorations of macromarketing
Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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Customer value from a customer perspective : a comprehensive review
Graf, Albert; Maas, Peter - 2008
Persistent link: https://www.econbiz.de/10003903310
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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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Structuring the market for heavy duty detergents: experiments in multidimensional scaling (MDS)
Asselbergs, Pim; Bogaerts, Eddy - 1975
Persistent link: https://www.econbiz.de/10003477163
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Perceptual maps : the good, the bad and the ugly
Gower, John; Groenen, Patrick J. F.; Velden, Michel van de - 2010
Persistent link: https://www.econbiz.de/10008665145
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Aufsätze zur Selbstselektion und zum Messemanagement
Scheel-Kopeinig, Sabine - 2010
Persistent link: https://www.econbiz.de/10008696504
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Marketing analytics : the evolution of marketing research in the twenty-first century
Hauser, William J. - In: Direct marketing : an international journal 1 (2007) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10003936869
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The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S. - In: Journal of marketing 74 (2010) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
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Resource allocation in marketing
Raman, Kalyan - In: Marketing : journal of research and management 6 (2010) 1, pp. 81-89
Persistent link: https://www.econbiz.de/10003976438
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Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.; Smith, Michael S. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10008905604