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Commodity promotion : a controlled experiment evaluation
Schrimper, R. A.; Peeler, R. J. - 1965
Persistent link: https://www.econbiz.de/10001548495
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Bivariate normal distribution to calculate media exposure
Benson, Purnell H. - In: Journal of advertising research 9 (1969) 3, pp. 41-47
Persistent link: https://www.econbiz.de/10001900296
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Individual exposure to advertising and changes in brands bought
Benson, Purnell H. - In: Journal of advertising research 7 (1967) 4, pp. 27-31
Persistent link: https://www.econbiz.de/10001900309
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Antizyklisches oder prozyklisches Werben? : vermag die Werbung den Verbraucher zu manipulieren?
Bender, Ulrich - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 52 (1972) 9, pp. 494-497
Persistent link: https://www.econbiz.de/10001901069
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Operative Werbeplanung : wie stellt sich die Werbung auf eine aggressivere Marketingstrategie und zunehmenden Kostendruck ein?
Berghäuser, Bernt - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1981) 3, pp. 92-99
Persistent link: https://www.econbiz.de/10001907734
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Ethnic images in Guyanese advertising
Bickerton, Y. J. - In: Caribbean studies : a quarterly journal 11 (1971) 2, pp. 90-97
Persistent link: https://www.econbiz.de/10001909358
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Bivariate feed-back intervention time series modelling with application in advertising problem
Bhattacharyya, M. N. - 1982
Persistent link: https://www.econbiz.de/10001910447
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Lydia Pinkham data remodelled
Bhattacharyya, M. N. - 1981
Persistent link: https://www.econbiz.de/10001910473
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Advertising : Its role in modern marketing
Dunn, S. Watson; Barban, Arnold M. - 1974 - Third edition
Persistent link: https://www.econbiz.de/10002101196
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The ʺcorrective advertisingʺ remedy of the FTC : an experimental evaluation
Dyer, Robert F.; Kuehl, Philip G. - In: Journal of marketing 38 (1974) 1, pp. 48-54
Persistent link: https://www.econbiz.de/10002104404