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41
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
Saved in:
42
On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel
-
1982
Persistent link: https://www.econbiz.de/10000014635
Saved in:
43
Advertising and competition : theory, measurement, fact
Ferguson, James M.
-
1974
Persistent link: https://www.econbiz.de/10000024488
Saved in:
44
Die Möglichkeiten und Grenzen der Werbewirkungskontrolle als Grundlage der Werbezielbestimmung
Wenzel, Hans Udo
-
1976
Persistent link: https://www.econbiz.de/10000115199
Saved in:
45
Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis
-
1975
Persistent link: https://www.econbiz.de/10000115500
Saved in:
46
Spiegel-Dokumentation zum Problemkreis Effektivität der Werbung : Ergebnisse von 4 Fallstudien über Werbewirkung und Werbeerfolg
1971
Persistent link: https://www.econbiz.de/10000313786
Saved in:
47
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
48
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
49
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
50
Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike
-
1972
Persistent link: https://www.econbiz.de/10000666677
Saved in:
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