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Readings in advertising and promotion strategy
Barban, Arnold M. (compiler);  … - 1968 - 1. print
Persistent link: https://www.econbiz.de/10000568359
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10000569399
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Buying behavior and marketing decisions
Wasson, Chester R.; MacConaughy, David H. - 1968
Persistent link: https://www.econbiz.de/10000570373
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Die Messung des Werbeerfolges
Hilse, Heidegret - 1970
Persistent link: https://www.econbiz.de/10000570683
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The management of advertising
Simon, Julian Lincoln - 1971
Persistent link: https://www.econbiz.de/10000572096
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Measuring advertising effectiveness. Selected readings
Wheatley, John J. (ed.) - 1969
Persistent link: https://www.econbiz.de/10000575781
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Advertising
Longman, Kenneth A. - 1971
Persistent link: https://www.econbiz.de/10000576373
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Die Werbeerfolgskontrolle in der Industrie. Eine empirische Untersuchung
Hörschgen, Hans; Gaiser, Brigitte; Strobel, Karl - 1981
Persistent link: https://www.econbiz.de/10000577162