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The effect of averaging components on the predictability of the index of consumer sentiment
Thomas, R. William - In: The review of economics and statistics 57 (1975) 1, pp. 84-91
Persistent link: https://www.econbiz.de/10002919909
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Behavioral science concepts for analyzing the consumer
Herzog, Herta - In: Readings in marketing : the qualitative and …, (pp. 187-195). 1967
Persistent link: https://www.econbiz.de/10002765824
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A comparison of the Entropy model and the Hendry model
Herniter, Jerome D. - In: Journal of marketing research : JMR 11 (1974) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10002767360
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Sociology and the study of consumer behavior
Foxall, G. R. - In: The American journal of economics and sociology 33 (1974) 2, pp. 127-135
Persistent link: https://www.econbiz.de/10002173661
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The analysis of consumer demand in the United Kingdom, 1900-1970
Deaton, Angus S. - In: Econometrica : journal of the Econometric Society, an … 42 (1974) 2, pp. 341-367
Persistent link: https://www.econbiz.de/10002073562
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1971 - 4. ed
Persistent link: https://www.econbiz.de/10002413685
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Customer impulse purchasing behavior
Kollat, David T.; Willett, Ronald P. - In: Journal of marketing research : JMR 4 (1967) 1, pp. 21-31
Persistent link: https://www.econbiz.de/10002234325
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The aged segment of the markt, 1950 and 1960
Goldstein, Sidney - In: Journal of marketing 32 (1968) 2, pp. 62-68
Persistent link: https://www.econbiz.de/10002526765
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Support for a generalized marketing leadership theory
Gross, Edwin J. - In: Journal of advertising research 9 (1969) 3, pp. 49-52
Persistent link: https://www.econbiz.de/10002531854