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Good odd prices and better odd prices : an empirical investigation

Wagner, Ralf; Wendling, Michael; Beinke, Kai-Stefan - 2002

Persistent link: https://www.econbiz.de/10013385394

Asking about prices : a new approach to understanding price stickiness

Blinder, Alan S.; Canetti, Elie; Lebow, David E.; Rudd, … - 1998

Persistent link: https://www.econbiz.de/10013541432

A dynamic analysis of wine pricing in Argentina

Larrosa, Juan M. C.; Gutiérrez, Emiliano M.; Ramírez … - In: International journal of wine business research 35 (2023) 2, pp. 189-211

Persistent link: https://www.econbiz.de/10014335845

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...