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Toward an explicit model for media selection
Kotler, Philip - In: Readings in advertising and promotion strategy, (pp. 207-221). 1968
Persistent link: https://www.econbiz.de/10002240521
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The use of mathematical models in marketing
Kotler, Philip - In: Journal of marketing 27 (1963) 4, pp. 31-41
Persistent link: https://www.econbiz.de/10002240524
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The use of mathematical models in marketing
Kotler, Philip - In: Readings in management control, (pp. 391-412). 1970
Persistent link: https://www.econbiz.de/10002240528
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What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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What consumerism means for marketers
Kotler, Philip - In: Readings in basic marketing, (pp. 373-388). 1978
Persistent link: https://www.econbiz.de/10002240533
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851
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The role of the marketing department in the organization of the future
Kotler, Philip - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 489-496). 1997
Persistent link: https://www.econbiz.de/10001296694
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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Philip Kotler : some of my adventures in marketing
Kotler, Philip - In: Journal of historical research in marketing 9 (2017) 2, pp. 203-208
Persistent link: https://www.econbiz.de/10011724477
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Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210