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Marketing simulations : review...
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Marketing
231
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90
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31
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Kotler, Philip
492
Armstrong, Gary
48
Schultz, Randall L.
46
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
18
Pförtsch, Waldemar A.
16
Setiawan, Iwan
14
Andreasen, Alan R.
12
Parsons, Leonard J.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Hanssens, Dominique M.
8
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Zaltman, Gerald
7
Achrol, Ravi S.
6
Haas, Maximilian
6
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6
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6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Jatusripitak, Somkid
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
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4
Caslione, John A.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
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4
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4
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4
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1
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Journal of marketing
16
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of business research : JBR
4
Journal of creating value
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Springer eBook Collection
4
Business Horizons
3
Business horizons
3
International series in quantitative marketing
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
Business simulation for decision making
2
California management review
2
Combined proceedings (Spring Conference + Fall Conference)
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
International Journal of Forecasting
2
International series in quantitative marketing : ISQM
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research : JMR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
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Source
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ECONIS (ZBW)
338
USB Cologne (EcoSocSci)
141
OLC EcoSci
33
Other ZBW resources
15
RePEc
12
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1
Marketing system simulations
Kotler, Philip
;
Schultz, Randall L.
- In:
Simulation in social and administrative science : …
,
(pp. 481-549)
.
1972
Persistent link: https://www.econbiz.de/10002239858
Saved in:
2
Simulation in social and administrative science : overviews and case-examples
Guetzkow, Harold
(
contributor
);
Kotler, Philip
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10004684340
Saved in:
3
Simulation in social and administrative science : overviews and case-examples
Guetzkow, Harold Steere
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10013476876
Saved in:
4
The measurement of aggregate advertising effects
Schultz, Randall L.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 220-224
Persistent link: https://www.econbiz.de/10003675378
Saved in:
5
Market measurement and planning with a simultaneous-equation model
Schultz, Randall L.
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10002792941
Saved in:
6
Methods for handling competition in dynamic market models
Schultz, Randall L.
- In:
European journal of marketing : EJM
7
(
1973
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10002792980
Saved in:
7
Studies of airline passenger demand : a review
Schultz, Randall L.
- In:
Transportation journal : a journal of the Association …
11
(
1972
)
4
,
pp. 48-62
Persistent link: https://www.econbiz.de/10002792987
Saved in:
8
System simulation : the use of simulation for decision making
Schultz, Randall L.
- In:
Business simulation for decision making
,
(pp. 27-35)
.
1977
Persistent link: https://www.econbiz.de/10002793018
Saved in:
9
The development of a marketing planning model through simultaneous-equation multiple regression analysis : an airline study
Schultz, Randall L.
-
1970
Persistent link: https://www.econbiz.de/10004840992
Saved in:
10
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
1989
Persistent link: https://www.econbiz.de/10000783751
Saved in:
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