//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic remarketing : the pr...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
224
Marketingmanagement
127
Marketing management
90
Marketing theory
42
Marketingtheorie
42
Theorie
32
Theory
32
Strategisches Management
28
USA
28
United States
26
Soziomarketing
25
Marktforschung
23
Absatz
18
Social marketing
17
Strategic management
17
Management
15
Vereinigte Staaten
15
Nonprofit-Organisation
14
Social Marketing
14
Einführung
12
Beziehungsmarketing
11
Relationship marketing
11
Nonprofit organization
10
Absatzpolitik
9
Absatzplanung
8
Asien
8
Brand management
8
Kundenmanagement
8
Lehrbuch
8
Corporate Social Responsibility
7
Markenführung
7
Markenpolitik
7
Marketingstrategie
7
Nonprofit marketing
7
Nonprofit-Marketing
7
Online-Marketing
7
Welt
7
World
7
Asia
6
Innovation
6
more ...
less ...
Online availability
All
Undetermined
56
Free
34
Type of publication
All
Book / Working Paper
348
Article
189
Type of publication (narrower categories)
All
Lehrbuch
71
Textbook
57
Aufsatz im Buch
30
Book section
30
Article in journal
21
Aufsatz in Zeitschrift
21
Glossar enthalten
17
Glossary included
17
Working Paper
16
Collection of articles of several authors
13
Sammelwerk
13
Case study
9
Fallstudie
9
Reprint
9
Einführung
8
review-article
7
Aufsatzsammlung
4
Bibliographie
4
Guidebook
4
Interview
4
Ratgeber
4
Collection of articles written by one author
3
Sammlung
3
conceptual-paper
2
non-article
2
research-article
2
Aufgabensammlung
1
Bibliografie enthalten
1
Bibliography included
1
Enzyklopädie
1
Fachkunde
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Nachschlagewerk
1
Reference book
1
review
1
more ...
less ...
Language
All
English
308
Undetermined
155
German
68
French
6
Hungarian
1
Author
All
Kotler, Philip
492
Armstrong, Gary
48
Balachandran, V.
41
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
18
Pförtsch, Waldemar A.
16
Setiawan, Iwan
14
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Achrol, Ravi S.
6
Deshmukh, S. D.
6
Haas, Maximilian
6
Jain, Suresh
6
Suvit Maesincee
6
Zaltman, Gerald
6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Jatusripitak, Somkid
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Brady, Mairead
4
Caslione, John A.
4
Gensch, Dennis H.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Lilien, Gary L.
4
Maesincee, Suvit
4
Makens, James C.
4
Reber, Heidi
4
more ...
less ...
Institution
All
Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
16
Pearson Studium
4
Campus Verlag
2
AMACOM
1
Börsen-Buchverlag
1
Pearson Deutschland GmbH
1
Springer-Verlag GmbH
1
more ...
less ...
Published in...
All
Discussion Paper
16
Discussion Papers / Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
16
Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
Management Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
more ...
less ...
Source
All
ECONIS (ZBW)
318
USB Cologne (EcoSocSci)
132
OLC EcoSci
30
RePEc
27
EconStor
16
Other ZBW resources
14
Showing
131
-
140
of
537
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
131
Principles of marketing
Kotler, Philip
-
1980
Persistent link: https://www.econbiz.de/10004780233
Saved in:
132
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10004582677
Saved in:
133
Marketing management : analysis, planning, and control
Kotler, Philip
-
1980
-
4. ed.
Persistent link: https://www.econbiz.de/10004582679
Saved in:
134
Marketing decision making : a model building approach
Kotler, Philip
-
1971
Persistent link: https://www.econbiz.de/10004582866
Saved in:
135
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10004582867
Saved in:
136
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
-
9. print.
Persistent link: https://www.econbiz.de/10004582868
Saved in:
137
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed., 1. [Dr.]
Persistent link: https://www.econbiz.de/10004582869
Saved in:
138
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
- In:
Review of marketing research
8
(
2011
),
pp. 87-120
Persistent link: https://www.econbiz.de/10009957655
Saved in:
139
Marketing and value creation
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10014580385
Saved in:
140
The consumer in the age of coronavirus
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
Saved in:
First
Prev
10
11
12
13
14
15
16
17
18
19
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->