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Readings in marketing management
Kotler, Philip (contributor); Cox, Keith K. (contributor) - 1972
Persistent link: https://www.econbiz.de/10000048638
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Social marketing
Kotler, Philip; Roberto, Eduardo L. - 1991
Persistent link: https://www.econbiz.de/10000082240
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003717368
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717430
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Social marketing : an approach to planned social change
Kotler, Philip; Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003717548
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Crisis in the arts : the marketing response
Scheff, Joanne; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717590
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.; Kotler, Philip - 2008 - 7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
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Up and out of poverty : the social marketing solution
Kotler, Philip; Lee, Nancy R. - 2009
Persistent link: https://www.econbiz.de/10003776939
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2010 - 13. ed.
Persistent link: https://www.econbiz.de/10003776958
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B2B brand management : with 7 tables
Kotler, Philip; Pförtsch, Waldemar A. - 2006
Persistent link: https://www.econbiz.de/10003307857