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Strategic remarketing : the pr...
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Marketing
224
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125
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32
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English
306
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German
67
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6
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Kotler, Philip
489
Armstrong, Gary
48
Balachandran, V.
41
Keller, Kevin Lane
30
Kartajaya, Hermawan
22
Lee, Nancy R.
18
Pförtsch, Waldemar A.
16
Setiawan, Iwan
13
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Achrol, Ravi S.
6
Deshmukh, S. D.
6
Haas, Maximilian
6
Jain, Suresh
6
Suvit Maesincee
6
Zaltman, Gerald
6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Jatusripitak, Somkid
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Brady, Mairead
4
Caslione, John A.
4
Gensch, Dennis H.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Lilien, Gary L.
4
Maesincee, Suvit
4
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4
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Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
16
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4
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1
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1
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1
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1
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Discussion Paper
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Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
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5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
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3
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3
The evolution of nonprofit marketing
3
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2
California management review
2
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2
Does marketing need reform? : fresh perspectives on the future
2
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2
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2
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2
Journal of Consumer Marketing
2
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2
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2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
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2
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ECONIS (ZBW)
315
USB Cologne (EcoSocSci)
132
OLC EcoSci
30
RePEc
27
EconStor
16
Other ZBW resources
14
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171
Readings in marketing management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
172
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
173
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
174
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717430
Saved in:
175
Social marketing : an approach to planned social change
Kotler, Philip
;
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003717548
Saved in:
176
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
177
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
178
Up and out of poverty : the social marketing solution
Kotler, Philip
;
Lee, Nancy R.
-
2009
Persistent link: https://www.econbiz.de/10003776939
Saved in:
179
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2010
-
13. ed.
Persistent link: https://www.econbiz.de/10003776958
Saved in:
180
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10003307857
Saved in:
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