Up and out of poverty : the social marketing solution
Philip Kotler and Nancy R. Lee
| Year of publication: |
2009
|
|---|---|
| Authors: | Kotler, Philip ; Lee, Nancy R. |
| Publisher: |
Upper Saddle River, NJ : Wharton School Publ. Upper Saddle River, NJ : Pearson Education |
| Subject: | Armut | Poverty | Armutsbekämpfung | Poverty reduction | Social Marketing | Social marketing | Bekämpfung | Soziomarketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | XXV, 341 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 2. Zusatz zum HST nur auf d. losen Schutzumschlag |
| ISBN: | 978-0-13-714100-5 ; 0-13-714100-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003776939