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Strategic remarketing : the pr...
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67
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Kotler, Philip
477
Armstrong, Gary
47
Balachandran, V.
41
Keller, Kevin Lane
30
Kartajaya, Hermawan
22
Lee, Nancy R.
18
Pförtsch, Waldemar A.
16
Setiawan, Iwan
13
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
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Sponholz, Uwe
9
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7
Opresnik, Marc Oliver
7
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6
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6
Fahey, Liam
6
Haas, Maximilian
6
Jain, Suresh
6
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6
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5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
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5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
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4
Caslione, John A.
4
Gensch, Dennis H.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
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4
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4
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4
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11
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6
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4
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4
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4
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4
Business Horizons
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3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
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3
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ECONIS (ZBW)
317
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132
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30
RePEc
27
EconStor
16
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61
Atmospherics as a merketing tool
Kotler, Philip
- In:
Journal of retailing
49
(
1973/74
)
4
,
pp. 48-64
Persistent link: https://www.econbiz.de/10002238419
Saved in:
62
Behavioral models for analyzing buyers
Kotler, Philip
- In:
Journal of marketing
29
(
1965
)
4
,
pp. 37-45
Persistent link: https://www.econbiz.de/10002238466
Saved in:
63
Behavioral models for analyzing buyers
Kotler, Philip
- In:
Marketing management and the Indian economy
,
(pp. 150-169)
.
1970
Persistent link: https://www.econbiz.de/10002238475
Saved in:
64
Behavioral models for analyzing buyers
Kotler, Philip
- In:
Marketing management and administrative action
,
(pp. 146-160)
.
1968
Persistent link: https://www.econbiz.de/10002238490
Saved in:
65
Behavioral models for analyzing buyers
Kotler, Philip
- In:
Marketing and the behavioral sciences : selected readings
,
(pp. 543-564)
.
1968
Persistent link: https://www.econbiz.de/10002238495
Saved in:
66
Behavioral models for analyzing buyers
Kotler, Philip
- In:
Dimensions of consumer behavior
,
(pp. 19-36)
.
1969
Persistent link: https://www.econbiz.de/10002238506
Saved in:
67
The competitive simulator, a new management tool
Kotler, Philip
- In:
California management review
7
(
1965
)
3
,
pp. 49-60
Persistent link: https://www.econbiz.de/10002238943
Saved in:
68
The competitive marketing simulator : a new management tool
Kotler, Philip
- In:
Readings in marketing : the qualitative and …
,
(pp. 206-222)
.
1967
Persistent link: https://www.econbiz.de/10002238951
Saved in:
69
Competitive strategies for new product marketing over the life cycle
Kotler, Philip
- In:
Management science : journal of the Institute for …
12
(
1965
)
4
,
pp. B104-B119
Persistent link: https://www.econbiz.de/10002238960
Saved in:
70
Competitive strategies for new-product marketing over the life cycle
Kotler, Philip
- In:
Mathematical models in marketing
,
(pp. 11-23)
.
1971
Persistent link: https://www.econbiz.de/10002238971
Saved in:
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