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Preismetriken im Handel
Fecher, André - 2019
Persistent link: https://www.econbiz.de/10012050894
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Personalisierte Preise für Dienstleistungen
Roth, Stefan; Priester, Anna; Pütz, Christopher - 2020
Persistent link: https://www.econbiz.de/10012265852
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A special price just for you : effects of personalized dynamic pricing on consumer fairness perceptions
Priester, Anna; Robbert, Thomas; Roth, Stefan - In: Journal of revenue and pricing management 19 (2020) 2, pp. 99-112
Persistent link: https://www.econbiz.de/10012297876
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The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard; Roth, Stefan - In: Journal of revenue and pricing management 16 (2017) 1, pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
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Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan; Himbert, Lena; Zielke, Stephan - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
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Möglichkeiten servicezentrierter Preissysteme durch Digitalisierung
Roth, Stefan; Robbert, Thomas; Pfisterer, Lucas - 2017
Persistent link: https://www.econbiz.de/10011702664
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Management der digitalen Transformation : interdisziplinäre theoretische Perspektiven und praktische Ansätze
Lingnau, Volker; Müller-Seitz, Gordon; Roth, Stefan - 2018
Persistent link: https://www.econbiz.de/10011644196
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Customer participation in the specification of services : the role of psychaological ownership and participation enjoyment
Robbert, Thomas; Straus, Lennart; Roth, Stefan - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10012004775
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Same price, different perception : measurement-unit effects on price-level perceptions and purchase intentions
Fecher, André; Robbert, Thomas; Roth, Stefan - In: Journal of retailing and consumer services 49 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012025839
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Handbuch Dienstleistungsmanagement
Corsten, Hans (ed.); Roth, Stefan (ed.) - 2017
Cover -- Zum Inhalt / Zu den Herausgebern -- Titel -- Vorwort -- Inhaltsverzeichnis -- Autorenverzeichnis -- A Grundlagen des Dienstleistungsmanagements -- A.1 Dienstleistungen als Erkenntnisobjekt -- Karsten Hadwich und Manfred Bruhn: Dienstleistungstypologien -- Michael Kleinaltenkamp:...
Persistent link: https://www.econbiz.de/10011836969