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Rich, Stuart U.; Jain, Subhash C. - In: Journal of marketing research : JMR 5 (1968) 1, pp. 41-49

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Engel, James F.; Wales, Hugh G. - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 42 (1962) 10, pp. 1-4

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Evans, Franklin B. - In: The journal of business : B 41 (1968) 4, pp. 445-459

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Evans, Franklin B.; Roberts, Harry V. - In: The journal of business : B 36 (1963) 2, pp. 242-249

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Evans, Franklin B. - In: The journal of business : B 32 (1959) 4, pp. 340-369

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Marquardt, Raymond; Makens, James C.; Larzelere, Henry - In: Journal of marketing research : JMR 2 (1965) 1, pp. 45-50

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Johnson, Arno H.; Jones, Gilbert E.; Lucas, Darrell B. - 1966

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Choi, Jayoung; Geistfeld, Loren V. - In: Journal of economic psychology : research in economic … 25 (2004) 6, pp. 821-838

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LeGrand, Bruce; Udell, Jon G. - In: Journal of retailing 40 (1964) 3, pp. 32-40,47-48

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LeGrande, Bruce - 1963

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