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The social and moral responsabilities of the executive in the large corporation
Dale, Ernest - In: The American economic review 51 (1961) 2, pp. 540-548
Persistent link: https://www.econbiz.de/10002050474
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Wholesale marketing in Japan
Dowd, Laurence P. - In: Journal of marketing 23 (1959) 3, pp. 257-262
Persistent link: https://www.econbiz.de/10002084395
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Optimal advertising and optimal quality
Dorfman, Robert; Steiner, Peter O. - In: The American economic review 44 (1954) 5, pp. 826-853
Persistent link: https://www.econbiz.de/10002084549
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Can advertising markets be defined or measured as geographical areas?
Donnahoe, Alan S. - In: Journal of marketing 18 (1953) 2, pp. 113-133
Persistent link: https://www.econbiz.de/10002094956
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Emerging concepts in marketing
Decker, William S. (contributor) - 1963
Persistent link: https://www.econbiz.de/10001450903
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Measuring advertising results : a research report from the conference board
Wolfe, H. D.; Brown, J. K.; Thompson, G. C. - 1962
Persistent link: https://www.econbiz.de/10001547675
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Marketing in Latin America
Dunbaugh, Frank Montgomery - 1960
Persistent link: https://www.econbiz.de/10001552382
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Anwendung der linearen Planungsrechnung auf die Verteilung eines Anzeigenetats
André, Johanes; Matthies, Horst - In: Zeitschrift für handelswissenschaftliche Forschung 13 (1961) 8/9, pp. 450-455
Persistent link: https://www.econbiz.de/10001834926
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Mainonan taloudellisista vaikutuksista
Autio, Aimo - In: Liiketaloudellinen aikakauskirja 4 (1955), pp. 254-264
Persistent link: https://www.econbiz.de/10001839125
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The economics of advertising
Bishop, F. P. - 1946 - 3. impr
Persistent link: https://www.econbiz.de/10001916652