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Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth; Jogulu, Uma; Kershaw, Anne; Osborne, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
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Einsatz von eGuides auf der Marienburg in Malbork (Polen) : Erhebung und Analyse einer Best Practice
Sulk, Ingolf; Klotz, Michael - 2012
Museum die Nutzung eines eGuide-Systems auf der Basis von iPods alternativ zur personellen Gruppenführung anbietet. Die …
Persistent link: https://www.econbiz.de/10009659246
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Lille Metropolitan Art Programme : museum networking in Northern France
Guintcheva, Guergana; Passebois-Ducros, Juliette - In: International journal of arts management 15 (2012/13) 1, pp. 54-64
-- Cultural networking ; museum ; art management and strategy …
Persistent link: https://www.econbiz.de/10009661375
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Impact of mediation devices on the museum visit experience and on visitors' behavioural intentions
Jarrier, Elodie; Bourgeon-Renault, Dominique - In: International journal of arts management 15 (2012/13) 1, pp. 18-29
Persistent link: https://www.econbiz.de/10009661421
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Impacto de la política pública sobre la demanda cultural : el caso de cuatro museos en Colombia
Hernández Salazar, Giovanni Andrés; Olaya Pardo, Ana … - In: Ensayos sobre política económica 28 (2010), pp. 196-225
Persistent link: https://www.econbiz.de/10009665841
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Understanding urban tourism attractiveness : the case of the archaeological Ötzi museum in Bolzano
Bridaa, Juan Gabriel; Meleddub, Marta; Pulinac, Manuela - In: Journal of travel research : a quarterly publication of … 51 (2012) 6, pp. 730-741
Persistent link: https://www.econbiz.de/10009669633
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Tourists as story-builders : narrative construction at a heritage museum
Chronis, Athinodoros - In: Journal of travel and tourism marketing 29 (2012) 5/6, pp. 444-459
Persistent link: https://www.econbiz.de/10009627566
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Perceptions of museum podcast tours : effects of consumer innovativeness, Internet familiarity and podcasting affinity on performance expectancies
Kang, Myunghwa; Gretzel, Ulrike - In: Tourism management perspectives : TMP 4 (2012), pp. 155-163
Persistent link: https://www.econbiz.de/10009705140
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Touring imprisonment : a descriptive statistical analysis of prison museums
Ross, Jeffrey Ian - In: Tourism management perspectives : TMP 4 (2012), pp. 113-118
Persistent link: https://www.econbiz.de/10009705156
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Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody; Bridson, Kerrie; Rentschler, Ruth - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880