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STRATPORT : a model for the ev...
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ECONIS (ZBW)
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101
Multi-attribute approaches for product concept evaluation and generation : a crit. review
Shocker, Allan D.
;
Srinivasan, V.
-
1977
Persistent link: https://www.econbiz.de/10004788914
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102
Proactive approaches to implementing the marketing concept : a review of multi-attribute applications to product concept generation and evaluation
Shocker, Allan D.
;
Srinivasan, V.
-
1976
Persistent link: https://www.econbiz.de/10004788921
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103
An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
Srinivasan, V.
;
Park, Chan Su
;
Chang, Dae Ryun
- In:
Management science : journal of the Institute for …
51
(
2005
)
9
,
pp. 1433
Persistent link: https://www.econbiz.de/10006077133
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104
Quota-based Compensation Plans for Multiterritory Heterogeneous Salesforces
Raju, Jagmohan S.
;
Srinivasan, V.
- In:
Management science : journal of the Institute for …
42
(
1996
)
10
,
pp. 1454-1462
Persistent link: https://www.econbiz.de/10006102579
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105
Compensation Plans for Single- and Multi-product Salesforces: An Application of the Holmstrom-Milgrom Model
Lal, Rajiv
;
Srinivasan, V.
- In:
Management science : journal of the Institute for …
39
(
1993
)
7
,
pp. 777-793
Persistent link: https://www.econbiz.de/10006106556
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106
How Much Does the Market Value an Improvement in a Product Attribute? Providing managers a single measure of market value for an attribute change to guide their product improvement...
Ofek, Elie
;
Srinivasan, V.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10006891965
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107
Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Kivetz, Ran
;
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 262-268
Persistent link: https://www.econbiz.de/10006645660
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108
Alternative Models for Capturing the Compromise Effect
Kivetz, Ran
;
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 237-257
Persistent link: https://www.econbiz.de/10006645662
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109
RESEARCH NOTES AND COMMUNICATIONS - The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
Sethuraman, Raj
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
39
(
2002
)
3
,
pp. 379-386
Persistent link: https://www.econbiz.de/10006653467
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110
A Relationship Between Market Share Elasticities and Brand Switching Probabilities
Bucklin, Randolph E.
;
Russell, Gary J.
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 99-113
Persistent link: https://www.econbiz.de/10006671484
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