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Advertising objectives, contro...
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Werbung
13,886
Advertising
9,823
Werbewirkung
3,818
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3,762
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2,893
Consumer behaviour
2,887
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1,796
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1,791
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1,377
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1,346
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939
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908
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798
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758
Markenführung
738
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734
advertising
651
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645
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626
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582
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553
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552
Germany
472
Preismanagement
460
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460
Markenimage
452
Brand image
440
Markenartikel
436
Vereinigte Staaten
435
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403
Brand
347
Zielgruppe
346
Target group
333
Werbewirtschaft
317
Competition
296
Werbepsychologie
296
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287
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281
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276
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271
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129
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1
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74
Conference paper
55
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47
Ratgeber
36
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30
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29
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28
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28
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23
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23
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22
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Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Dahlén, Micael
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Silk, Alvin J.
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Kroeber-Riel, Werner
17
Nilssen, Tore
17
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All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
American Marketing Association
11
Axel-Springer-Verlag
11
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
American Enterprise Institute for Public Policy Research
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Institute of Practitioners in Advertising
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Management Association
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
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Published in...
All
Journal of advertising research
301
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Journal of marketing
96
Journal of marketing research : JMR
95
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
74
Journal of historical research in marketing
72
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
NBER Working Paper
45
Markenartikel : das Magazin für Markenführung
43
Marketing : ZFP ; journal of research and management
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
The journal of industrial economics
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
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Source
All
ECONIS (ZBW)
12,986
USB Cologne (EcoSocSci)
1,307
EconStor
47
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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Showing
1
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Sort
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date (oldest first)
1
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
2
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
3
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000627650
Saved in:
4
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
Saved in:
5
Die aufbauorganisatorische Gestaltung betrieblicher Werbeaufgaben
Arnold, Dieter
-
1968
Persistent link: https://www.econbiz.de/10000151976
Saved in:
6
Die Vollzieher der betrieblichen
Werbung
Bohrer, Peter
-
1962
Persistent link: https://www.econbiz.de/10000152312
Saved in:
7
Spiegel-Dokumentation zum Problemkreis Effektivität der
Werbung
: Ergebnisse von 4 Fallstudien über Werbewirkung und Werbeerfolg
1971
Persistent link: https://www.econbiz.de/10000313786
Saved in:
8
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
9
Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike
-
1972
Persistent link: https://www.econbiz.de/10000666677
Saved in:
10
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
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