Narrow search
Showing 1 - 10 of 70
Cover Image
From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R. (ed.); Urban, Glen L. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011389473
Cover Image
A model of adaptive control of promotional spending
Little, John D. C. - In: Operations research 14 (1966) 6, pp. 1075-1097
Persistent link: https://www.econbiz.de/10003618889
Cover Image
Aggregate advertising models : the state of the art
Little, John D. C. - In: Operations research 27 (1979) 4, pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
Cover Image
Branch and bound methods for combinatorial problems
Little, John D. C. - In: Operations research and the design of management …, (pp. 118-133). 1967
Persistent link: https://www.econbiz.de/10002378624
Cover Image
Brandaid : a marketing - mix model
Little, John D. C. - In: Operations research 23 (1975) 4, pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
Cover Image
Decision support for marketing management
Little, John D. C. - 1978
Persistent link: https://www.econbiz.de/10002378730
Cover Image
Entscheidungsunterstützung für Marketingmanager
Little, John D. C. - In: Journal of business economics : JBE 49 (1979) 11, pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756
Cover Image
Mathematical techniques : mathematical programming
Little, John D. C. - In: Operations research for public systems, (pp. 199-206). 1967
Persistent link: https://www.econbiz.de/10002378789
Cover Image
A model of adaptive control of promotional spending
Little, John D. C. - In: Applications of management sciences in marketing, (pp. 117-143). 1970
Persistent link: https://www.econbiz.de/10002378847
Cover Image
Models and managers : the concept of a decision calculus
Little, John D. C. - In: Management science : journal of the Institute for … 16 (1970) 8, pp. B466-B485
Persistent link: https://www.econbiz.de/10002378890