//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mathematical techniques : math...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Theorie
6
Theory
6
Marketing theory
4
Marketingtheorie
4
Consumer behaviour
3
John D. Little
3
Konsumentenverhalten
3
Marketing
3
Marktforschung
3
Programming
3
Queueing theory
3
Warteschlangentheorie
3
Werbungsbetrieb
3
Absatztechnik
2
Brand
2
Datenverarbeitung
2
Economists
2
Entscheidung
2
Financial economics
2
Foreign portfolio investment
2
Kapitalmarkttheorie
2
Logit model
2
Logit-Modell
2
Markenartikel
2
Operations Research
2
Portfolio-Investition
2
RFID
2
Verkehrsbetrieb
2
choice
2
logit
2
marketing-mix
2
scanners
2
Ökonomen
2
Absatz
1
Betriebsleiter
1
Betriebswirtschaft
1
Betriebswirtschaftliche Entscheidung
1
Computer-assisted marketing
1
DSS
1
Data processing
1
more ...
less ...
Online availability
All
Free
15
Undetermined
14
Type of publication
All
Article
46
Book / Working Paper
24
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Festschrift
2
Aufsatzsammlung
1
more ...
less ...
Language
All
Undetermined
51
English
19
Author
All
Little, John D. C.
55
Little, John D.
13
Guadagni, Peter M.
5
Hauser, John R.
4
Lodish, Leonard M.
4
Urban, Glen L.
4
Gartner, Nathan H.
3
Bell, David E.
2
Ceprini, Marialuisa E. A.
2
Fishburn, Peter C.
2
Keeney, Ralph L.
2
Shapiro, Jeremy F.
2
Anderson, Eric T.
1
Braun, I.
1
Bucklin, Randolph E.
1
Cassettari, Michael N.
1
Fader, Peter S.
1
Gabbay, Henry
1
Gerards, Ingolf
1
Gershwin, Stanley B.
1
Ginzberg, Michael J.
1
Graves, Stephen C.
1
Gurumurthy, K.
1
Kalyanaram, Gurumurthy
1
Karel, Caroline
1
Kelson, Mark D.
1
Lal, Rajiv
1
Lattin, James M.
1
Lehmann, Donald R.
1
Lilien, Gary L.
1
Little, Elizabeth A.
1
Morgan, John T.
1
Murty, Katta G.
1
Nash, John F.
1
Ross, Paul
1
Smith, C. Scudder
1
Stölzel, Albrecht
1
Sweeney, Dura W.
1
Villas-Boas, J. Miguel
1
more ...
less ...
Institution
All
Sloan School of Management, Massachusetts Institute of Technology (MIT)
14
Management in the 1990s (Program)
1
Published in...
All
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
14
Marketing Science
7
Operations research
7
Management Science
5
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
3
Applications of management sciences in marketing
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
Operations research and the design of management information systems. Papers presented at a Symposium sponsored by the Technical Association of the Pulp and Paper Industry and held at the Scott Paper Company March 28-30, 1966. A project of the Operations Research Committee
2
Behavioral and management science in marketing
1
Building intuition : insights from basic operations management models and principles
1
Entscheidungshilfen im Marketing
1
Fundamentals of marketing research ; Vol. 5
1
How much to spend for advertising
1
Industrial management review : IMR
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
MIT Sloan Research Paper
1
Marketing Center working paper
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketingentscheidungen
1
Operations management ; Vol. 1
1
Operations research : the journal of the Operations Research Society of America
1
Profiles in operations research : pioneers and innovators
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Research memorandum / International Institute for Applied Systems Analysis : RM
1
Sloan School working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology
1
Sloan management review
1
Sloan working papers
1
Technical report / Massachusetts Institute of Technology, Alfred P. Sloan School of Management
1
The MIT Press Ser.
1
The journal of business : B
1
Transportation Research Part B: Methodological
1
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
RePEc
27
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R.
(
ed.
);
Urban, Glen L.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011389473
Saved in:
2
A model of adaptive control of promotional spending
Little, John D. C.
- In:
Operations research
14
(
1966
)
6
,
pp. 1075-1097
Persistent link: https://www.econbiz.de/10003618889
Saved in:
3
Adaptive control systems in marketing
Little, John D. C.
- In:
How much to spend for advertising
,
(pp. 111-122)
.
1969
Persistent link: https://www.econbiz.de/10002378597
Saved in:
4
Aggregate advertising models : the state of the art
Little, John D. C.
- In:
Operations research
27
(
1979
)
4
,
pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
Saved in:
5
Branch and bound methods for combinatorial problems
Little, John D. C.
- In:
Operations research and the design of management …
,
(pp. 118-133)
.
1967
Persistent link: https://www.econbiz.de/10002378624
Saved in:
6
Brandaid : a marketing - mix model
Little, John D. C.
- In:
Operations research
23
(
1975
)
4
,
pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
Saved in:
7
Decision support for marketing management
Little, John D. C.
-
1978
Persistent link: https://www.econbiz.de/10002378730
Saved in:
8
Entscheidungsunterstützung für Marketingmanager
Little, John D. C.
- In:
Journal of business economics : JBE
49
(
1979
)
11
,
pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756
Saved in:
9
A model of adaptive control of promotional spending
Little, John D. C.
- In:
Applications of management sciences in marketing
,
(pp. 117-143)
.
1970
Persistent link: https://www.econbiz.de/10002378847
Saved in:
10
Models and managers : the concept of a decision calculus
Little, John D. C.
- In:
Management science : journal of the Institute for …
16
(
1970
)
8
,
pp. B466-B485
Persistent link: https://www.econbiz.de/10002378890
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->