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Operations research in marketi...
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Theorie
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John D. Little
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Little, John D. C.
55
Little, John D.
13
Guadagni, Peter M.
5
Hauser, John R.
4
Lodish, Leonard M.
4
Urban, Glen L.
4
Gartner, Nathan H.
3
Bell, David E.
2
Ceprini, Marialuisa E. A.
2
Fishburn, Peter C.
2
Keeney, Ralph L.
2
Shapiro, Jeremy F.
2
Anderson, Eric T.
1
Braun, I.
1
Bucklin, Randolph E.
1
Cassettari, Michael N.
1
Fader, Peter S.
1
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1
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1
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1
Ginzberg, Michael J.
1
Graves, Stephen C.
1
Gurumurthy, K.
1
Kalyanaram, Gurumurthy
1
Karel, Caroline
1
Kelson, Mark D.
1
Lal, Rajiv
1
Lattin, James M.
1
Lehmann, Donald R.
1
Lilien, Gary L.
1
Little, Elizabeth A.
1
Morgan, John T.
1
Murty, Katta G.
1
Nash, John F.
1
Ross, Paul
1
Smith, C. Scudder
1
Stölzel, Albrecht
1
Sweeney, Dura W.
1
Villas-Boas, J. Miguel
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
14
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
14
Marketing Science
7
Operations research
7
Management Science
5
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
3
Applications of management sciences in marketing
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
Behavioral and management science in marketing
1
Building intuition : insights from basic operations management models and principles
1
Entscheidungshilfen im Marketing
1
Fundamentals of marketing research ; Vol. 5
1
How much to spend for advertising
1
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1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
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1
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1
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Operations research : the journal of the Operations Research Society of America
1
Operations research and the design of management information systems. Papers presented at a Symposium sponsored by the Technical Association of the Pulp and Paper Industry and held at the Scott Paper Company March 28-30, 1966. A project of the Operations Research Committee
1
Operations research for public systems
1
Profiles in operations research : pioneers and innovators
1
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1
Report / Marketing Science Institute / Marketing Science Institute
1
Research memorandum / International Institute for Applied Systems Analysis : RM
1
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1
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1
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1
Transportation Research Part B: Methodological
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Transportation science : a journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
40
RePEc
27
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
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11
Models and managers : the concept of a decision calculus
Little, John D. C.
- In:
Management science : journal of the Institute for …
16
(
1970
)
8
,
pp. B466-B485
Persistent link: https://www.econbiz.de/10002378890
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12
Models and managers : the concept of a decision calculus
Little, John D. C.
- In:
Behavioral and management science in marketing
,
(pp. 76-98)
.
1978
Persistent link: https://www.econbiz.de/10002378898
Saved in:
13
The synchronization of traffic signals by mixed-integer linear programming
Little, John D. C.
- In:
Operations research
14
(
1966
)
4
,
pp. 568-594
Persistent link: https://www.econbiz.de/10002378937
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14
Tautologies, models and theories : can we find "laws" of manufacturing?
Little, John D.
-
2003
Persistent link: https://www.econbiz.de/10001797845
Saved in:
15
Research opportunities in the decision and management sciences
Little, John D.
- In:
Management science : journal of the Institute for …
32
(
1986
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001015532
Saved in:
16
A price response model developed from perceptual theories
Kalyanaram, Gurumurthy
;
Little, John D.
-
1989
-
Rev
Persistent link: https://www.econbiz.de/10000804394
Saved in:
17
A logit model of brand choice calibrated on scanner data
Guadagni, Peter M.
;
Little, John D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003709026
Saved in:
18
A logit model of brand choice calibrated on scanner data
Guadagni, Peter M.
;
Little, John D.
-
2007
Persistent link: https://www.econbiz.de/10003541016
Saved in:
19
John D. C. Little
Hauser, John R.
;
Urban, Glen L.
- In:
Profiles in operations research : pioneers and innovators
,
(pp. 659-676)
.
2011
Persistent link: https://www.econbiz.de/10009260014
Saved in:
20
Generalized Little's Law and an asset picking system to model an investment portfolio : a working prototype
Ceprini, Marialuisa E. A.
;
Little, John D.
-
2014
Persistent link: https://www.econbiz.de/10010387183
Saved in:
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