Similar Search Results

Narrow search

Logistikmanagement : strategische Wettbewerbsvorteile durch Logistik

Schuh, Günther (ed.); Weber, Hubert (ed.); … - 1996

Persistent link: https://www.econbiz.de/10013253367

Relocate, render and renovate: a framework for marketing implementation across franchise networks

Gupta, Mukul P. - In: Economics and management of franchising networks : [the …, (pp. 223 - 239). 2004

Persistent link: https://www.econbiz.de/10014555010

Introduction to AI in marketing research : the evolution of marketing in the digital age

Dube, Mercy; Tshuma, Sinothando - In: AI-driven marketing research and data analytics, (pp. 216-227). 2024

Persistent link: https://www.econbiz.de/10014558946

Chartering marketing strategy and marketing management research toward greater relevance and impact

Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014555572

Digital marketing skills in high demand:exploratory study of multiple competencies for a marketing professional

Neuvonen, Heidi; Pecoraro, Maria - In: Athens journal of business & economics : AJBE 10 (2024) 2, pp. 121-138

Persistent link: https://www.econbiz.de/10014555805

AI and new forms of market interaction to enhance customer experience : a management perspective

Pugna, Irina-Bogdana; Popescu, Ioana-Cecilia; Henson, Martin - In: Reshaping Power Dynamics Between Sustainable Growth and …, (pp. 35-47). 2024

Persistent link: https://www.econbiz.de/10014555814

Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing

Vlachou, Styliani - In: Biometrics and neuroscience research in business and …, (pp. 99-116). 2024

Persistent link: https://www.econbiz.de/10014560327

Eco-business : a big-brand takeover of sustainability

Dauvergne, Peter; Lister, Jane - 2013

Intro -- Contents -- Acknowledgments -- 1 The Politics of "Big-Brand Sustainability" -- 2 The Eco-Business Setting -- 3 The Eco-Business Market Advantage -- 4 Eco-Business Tools of Supply-Chain Power -- 5 The Supply-Chain Eco-Business of Brand Growth -- 6 Eco-Business Governance -- Notes --...

Persistent link: https://www.econbiz.de/10012677044

Immaterielle Investitionen

Hammerer, Gerhard - 1997

Persistent link: https://www.econbiz.de/10014267633

Marketing ; [Hauptbd.]

Böcker, Franz - 1996 - 6., überarb. Aufl.

Persistent link: https://www.econbiz.de/10000603847

A service of the

zbw