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Antitrust enforcement : an inflection point?
Bush, Darren; Gelb, Betsy D. - In: Journal of business strategy 33 (2012) 6, pp. 15-21
Persistent link: https://www.econbiz.de/10009678311
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Advertising and policy insights for the voter versus customer trade-off
Gelb, Betsy D.; Bush, Darren - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 96-99
Persistent link: https://www.econbiz.de/10009234737
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Marketing technological innovation to LDCs : lessons from one laptop per child
Yujuico, Emmanuel; Gelb, Betsy D. - In: California management review 53 (2010/11) 2, pp. 50-68
Persistent link: https://www.econbiz.de/10008934633
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How managers can lower mental illness costs by reducing stigma
Gelb, Betsy D.; Corrigan, Patrick W. - In: Business horizons 51 (2008) 4, pp. 293-300
Persistent link: https://www.econbiz.de/10003746833
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Key account teams : success factors for implementing strategy
Lai, Christine Jaushyuam; Gelb, Betsy D. - In: Journal of business strategy 36 (2015) 4, pp. 48-55
Persistent link: https://www.econbiz.de/10011407022
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Affirmative action in housing and beyond
Gelb, Betsy D.; Enis, Ben M. - In: California management review 16 (1973) 2, pp. 24-31
Persistent link: https://www.econbiz.de/10002401450
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Managing with the consumer's help
Gelb, Betsy D.; Gelb, Gabriel M.; Griffin, Ricky W. - In: Business horizons 19 (1976) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10002401487
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Survival and social responsibility : themes for marketing education and management
Gelb, Betsy D.; Brien, Richard H. - In: Journal of marketing 35 (1971) 2, pp. 3-9
Persistent link: https://www.econbiz.de/10002401519
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The challenge to marketing dominance : will social responsibility be recognized?
Brien, Richard H.; Gelb, Betsy D.; Trammell, William D. - In: Business horizons 15 (1972) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10001953743
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Hazardous exports : an update and a framework for policy
Albers, Nancy D. - In: Journal of public policy & marketing : JPP & M ; an … 10 (1991) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10001161641