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Computer innovations in marketing
Konrad, Evelyn - 1970
Persistent link: https://www.econbiz.de/10000590343
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Studies in a simulated market
Preston, Lee E.; Collins, Norman R.; Guettler, Jan H.; … - 1966
Persistent link: https://www.econbiz.de/10000674834
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Computergestützte Marketing-Informationssysteme : Konzeptionen, Modellanwendungen, Entwicklungsstrategien
Meffert, Heribert - 1975
Persistent link: https://www.econbiz.de/10000091360
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Computer simulation of competitive market response
Amstutz, Arnold E. - 1970 - First paperback edition
Persistent link: https://www.econbiz.de/10000053055
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Marktbeobachtung und Prognose mit Hilfe elektronischer Datenverarbeitungsanlagen
Luda, Gerhard - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 46 (1966) 8, pp. 456-459
Persistent link: https://www.econbiz.de/10011493509
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Methodological simulation in marketing
King, William R. - In: Journal of marketing 34 (1970) 2, pp. 8-13
Persistent link: https://www.econbiz.de/10002214137
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Marketing management and the computer : an owerview of conflict and contrast
Kegerreis, Robert J. - In: Journal of marketing 35 (1971) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10002176129
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Computer programs for the analysis of consumer panel data
Frank, Ronald E.; Massy, William F. - In: Journal of marketing research : JMR 5 (1968) 2, pp. 210-217
Persistent link: https://www.econbiz.de/10002209579
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Marketing harnesses the computer
Metz, Irving; Landis, Jack; Smyth, E. R. - 1967
Persistent link: https://www.econbiz.de/10003178127
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The multivariate revolution in marketing research
Sheth, Jagdish N. - In: Journal of marketing 35 (1971) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002824991