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New technology and the role of marketing
Little, Blair - In: Industrial innovation : technology, policy, diffusion, (pp. 258-265). 1979
Persistent link: https://www.econbiz.de/10003618604
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New living patterns for Canadians
Little, Blair - In: The Conference Board record : reporting to management … 10 (1973) 6, pp. 29-32
Persistent link: https://www.econbiz.de/10002376511
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The role of marketing research in new technology ventures
Little, Blair; Cooper, Robert G. - In: Research management 20 (1977) 3, pp. 20-25
Persistent link: https://www.econbiz.de/10002376522
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The influence of product characteristics on the export performance of new industrial products
McGuinness, Norman W.; Little, Blair - In: Journal of marketing 45 (1981) 2, pp. 110-122
Persistent link: https://www.econbiz.de/10002410982
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Determinants of market research expenditures for new industrial products
Cooper, Robert G.; Little, Blair - In: Industrial marketing management : the international … 6 (1977) 2, pp. 103-112
Persistent link: https://www.econbiz.de/10002025838
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The impact of r&d spending on the foreign sales of new canadian industrial products
McGuinness, Vorman W.; Little, Blair - In: Research Policy 10 (1981) 1, pp. 78-98
Persistent link: https://www.econbiz.de/10005351435