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Theorie
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104
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91
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Mahajan, Vijay
200
Muller, Eitan
26
Prasad, Ashutosh
14
Venkatesh, R.
12
Wind, Yoram
12
Kashmiri, Saim
11
Wind, Jerry
9
Peterson, Robert A.
8
Sharma, Subhash
7
Chitturi, Ravindra
5
Nath, Pravin
5
Raghunathan, Rajagopal
5
Balasubramanian, Sridhar
4
Bettis, Richard A.
4
Bronnenberg, Bart
4
Bronnenberg, Bart J.
4
Krishnan, V.
4
Rao, Vithala R.
4
Bass, Frank M.
3
Bhattacharya, Shantanu
3
Brower, Jacob
3
Fershtman, Chaim
3
Givon, Moshe
3
Haruvy, Ernan
3
Kerin, Roger A.
3
Navin, T.
3
Whinston, Andrew B.
3
Chintagunta, Pradeep
2
Chircu, Alina M.
2
DeSarbo, Wayne S.
2
Desai, Kalpesh Kaushik
2
Duan, Jason A.
2
Fisher, Thomas
2
Garg, Rajiv
2
Gunther, Robert E.
2
Haynes, Kingsley E.
2
Jain, Arun K.
2
Jain, Dipak
2
Kim, Namwoon
2
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Conference on Advances in Innovation Diffusion Models <1983, Harvard>
1
International Food Policy Research Institute (IFPRI)
1
Russell Sage Foundation
1
Wharton School <Philadelphia, Pa.>
1
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Journal of marketing
15
Technological forecasting & social change : an international journal
14
Management Science
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Marketing Science
9
Journal of the Academy of Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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3
Report / Marketing Science Institute
3
Socio-Economic Planning Sciences
3
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3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Economic and political weekly : a Sameeksha Trust publ
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
Journal of Business Research
2
Journal of business ethics : JOBE
2
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of Marketing Science
2
Review of marketing science
2
Series on econometrics and management sciences
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
2020 vision briefs
1
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1
Decision support systems : DSS ; the international journal
1
Digital marketing : global strategies from the world's leading experts
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
From microfinance to small business finance : the business case for private capital investments
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of pricing research in marketing
1
Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Indian journal of agricultural economics
1
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ECONIS (ZBW)
98
OLC EcoSci
54
RePEc
34
USB Cologne (EcoSocSci)
11
BASE
2
Other ZBW resources
1
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111
Digital marketing : global strategies from the world`s leading experts
Wind, Jerry
;
Mahajan, Vijay
-
2001
Persistent link: https://www.econbiz.de/10004765405
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112
Convergence marketing : strategies for reaching the new hybrid consumer
Wind, Yoram
;
Mahajan, Vijay
-
2002
Persistent link: https://www.econbiz.de/10004740615
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113
Systems analysis in health care
Mahajan, Vijay
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10004811363
Saved in:
114
Business synergy and profitability
Mahajan, Vijay
;
Wind, Yoram
-
1985
-
Rev
Persistent link: https://www.econbiz.de/10004783318
Saved in:
115
An Analysis of E-Business Adoption and its Impact on Business Performance
Wu, Fang
;
Mahajan, Vijay
;
Balasubramanian, Sridhar
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
4
,
pp. 425-447
Persistent link: https://www.econbiz.de/10006150955
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116
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Burnham, Thomas A.
;
Frels, Judy K.
;
Mahajan, Vijay
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10006151227
Saved in:
117
The Dot.com Retail Failures of 2000: Were There Any Winners?
Mahajan, Vijay
;
Srinivasan, Raji
;
Wind, Jerry
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 474-486
Persistent link: https://www.econbiz.de/10006151471
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118
How many pirates should a software firm tolerate? - An analysis of piracy protection on the diffusion of software
Prasad, Ashutosh
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10006167514
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119
Advertising versus pay-per-view in electronic media
Prasad, Ashutosh
;
Mahajan, Vijay
;
Bronnenberg, Bart
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10006170794
Saved in:
120
Marketing modeling for e-business
Mahajan, Vijay
;
Venkatesh, R.
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10006184638
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