This study used qualitative methods to collect interview data from six technology companies and applied content analysis to interpret the data. The purpose was to describe the decision-making model in the outsourcing of public relations (PR) by technology corporations to PR agencies. Results...

In the current period, when the issue of efficient use of financial resources is a central, organizations seeking the best ways to both promote their self-image, and products or services they produce and sell. Between the promotional techniques by the mass communication in which organizations...

A crisis is any situation that threatens the integrity or reputation of a company. Public relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behaviour. There have been several examples of public relations crises...

Information technology is invariably equated with liberalization and greater citizen access to knowledge. However, some economies of scale made possible by technology, together with contemporary information-gathering and distribution processes, may diminish rather than enhance democratic...

Public administration presents a specific and intricate system of components and relations. The recent period of development in our society has been characterised by a lot of transformation processes of Slovakia as well as of other countries. The significant transformation processes brought...

The aim of this article is to provide an overview of the ways in which companies activating in Romania approach corporate social responsibility (CSR) - whether strategically, integrating CSR in the company's sustainable development policies and strategy, or as a short-term public relations...

While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the...

Social studies of science have produced a critical description of science that challenges traditional ideas about “objectivity” and “neutrality”. Given evidence that scientific tools have been used to undermine solid science against the interests of the general public as opposed to...