//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Media messages
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
20,605
Social web
20,574
Öffentlichkeitsarbeit
9,891
Public relations
9,364
Konsumentenverhalten
8,429
Consumer behaviour
8,413
Werbewirkung
7,992
Advertising effects
7,766
Online-Marketing
7,754
Internet marketing
7,643
Werbung
4,619
Advertising
4,463
Deutschland
3,793
Germany
3,467
Mediensektor
3,363
Media industries
3,331
Kommunikationsmedien
3,276
Communication media
3,240
Markenführung
3,090
Brand management
3,086
Soziales Netzwerk
2,480
Theorie
2,452
Theory
2,402
Viral marketing
2,378
Virales Marketing
2,378
Relationship marketing
2,375
Beziehungsmarketing
2,374
USA
2,368
Social network
2,318
Internet
2,315
United States
2,255
Kommunikation
2,164
Electronic Commerce
2,138
E-commerce
2,042
Markenimage
2,036
Brand image
2,017
Communication
1,876
Social media
1,764
Mediennutzung
1,704
social media
1,701
more ...
less ...
Online availability
All
Undetermined
14,895
Free
8,308
Type of publication
All
Article
28,645
Book / Working Paper
16,845
Journal
253
Other
1
Type of publication (narrower categories)
All
Article in journal
21,689
Aufsatz in Zeitschrift
21,689
Aufsatz im Buch
6,300
Book section
6,300
Graue Literatur
3,283
Non-commercial literature
3,283
Working Paper
2,299
Arbeitspapier
2,168
Hochschulschrift
1,711
Collection of articles of several authors
1,268
Sammelwerk
1,268
Thesis
1,177
Aufsatzsammlung
856
Case study
698
Fallstudie
698
Konferenzschrift
412
Conference paper
303
Konferenzbeitrag
303
Lehrbuch
294
Bibliografie enthalten
291
Bibliography included
291
Ratgeber
263
Dissertation u.a. Prüfungsschriften
243
Textbook
241
Guidebook
234
Amtsdruckschrift
229
Government document
229
research-article
226
Conference proceedings
217
Handbook
135
Handbuch
135
Statistik
129
Collection of articles written by one author
110
Sammlung
110
Statistics
110
review-article
59
Mehrbändiges Werk
56
Multi-volume publication
56
Bibliographie
52
Bibliografie
48
more ...
less ...
Language
All
English
36,321
German
8,578
Undetermined
549
French
179
Spanish
76
Polish
44
Russian
39
Italian
33
Swedish
25
Dutch
21
Portuguese
19
Norwegian
11
Finnish
9
Danish
8
Hungarian
6
Bulgarian
5
Romanian
4
Serbian
4
Croatian
2
Latvian
2
Slovenian
2
Belarusian
1
Bosnian
1
Czech
1
Lithuanian
1
Slovak
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Press, World Trade
157
Zerfaß, Ansgar
88
Bruhn, Manfred
77
Hess, Thomas
69
Lies, Jan
69
Pelsmacker, Patrick de
66
Gierl, Heribert
62
Esch, Franz-Rudolf
57
Bauer, Hans H.
49
Röttger, Ulrike
48
Wirtz, Bernd W.
46
Bentele, Günter
45
Coombs, W. Timothy
43
Petrova, Maria
41
Diehl, Sandra
40
Dwivedi, Yogesh Kumar
40
Eisend, Martin
39
Heath, Robert L.
39
Dens, Nathalie
37
Huber, Frank
35
Kuchler, Theresa
35
Melewar, T. C.
35
Stroebel, Johannes
35
Septianto, Felix
34
Wilbur, Kenneth C.
32
Dewenter, Ralf
31
Enikolopov, Ruben
31
Hudders, Liselot
31
Qiu, Liangfei
31
Terlutter, Ralf
31
Tucker, Catherine
31
Whinston, Andrew B.
31
Bailey, Michael
30
Sjurts, Insa
30
Anderson, Simon P.
29
Füller, Johann
29
Karmasin, Matthias
29
Stephen, Andrew T.
29
Friedrichsen, Mike
28
Sabatini, Fabio
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
199
IGI Global
127
National Bureau of Economic Research
115
Institut für Demoskopie Allensbach
67
Europäische Kommission
31
Nomos Verlagsgesellschaft
23
OECD
21
Verlag Dr. Kovač
19
Books on Demand GmbH <Norderstedt>
15
Deutsche Public-Relations-Gesellschaft
13
Springer Gabler <Firma>
13
Edward Elgar Publishing
11
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
10
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
10
Organisation for Economic Co-operation and Development
10
Springer International Publishing
10
American Marketing Association
9
Nuclear Energy Agency
9
Springer-Verlag GmbH
9
Universität Mannheim
9
World Bank
9
World Bank Group
9
Fachhochschule Reutlingen / European School of Business
8
Friedrich-Schiller-Universität Jena
8
Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
8
Peter Lang GmbH
8
Shaker Verlag
8
Arbeitsgemeinschaft Media-Analyse
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Herbert von Halem Verlag
7
IP Deutschland GmbH <Köln>
7
Information Resources Management Association
7
Kommission zur Ermittlung der Konzentration im Medienbereich
7
Technische Universität Dresden
7
UNESCO
7
De Gruyter Oldenbourg
6
Deutsche Werbewissenschaftliche Gesellschaft
6
Erasmus Research Institute of Management
6
Europarat / Audiovisuelle Informationsstelle
6
MITP Verlags-GmbH & Co. KG
6
more ...
less ...
Published in...
All
Journal of business research : JBR
710
SpringerLink / Bücher
376
Journal of advertising research
336
Journal of retailing and consumer services
296
Journal of marketing communications
295
Technological forecasting & social change : an international journal
266
Journal of advertising : official publication of the American Academy of Advertising
256
International journal of advertising : the quarterly review of marketing communications
253
International journal of advertising : the review of marketing communications
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
220
Corporate communications : an international journal
212
Psychology & marketing
211
International journal of internet marketing and advertising : IJIMA
204
Journal of Communication Management
182
Journal of promotion management : JPM
177
Information systems research : ISR
165
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
Tourism management : research, policies, practice
150
Journal of communication management : an international journal
149
Journal of business ethics : JOBE
144
Journal of promotion management : innovations in planning and applied research
139
Management science : journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
136
Springer eBook Collection
133
Journal of management information systems : JMIS
132
International journal of hospitality management
129
European journal of marketing : EJM
118
NBER working paper series
115
Business horizons
113
The journal of media economics
111
CESifo working papers
108
The journal of product & brand management
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Journal of marketing
105
Journal of marketing management : MM
104
Journal of media business studies
103
The journal of brand management : an international journal
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing research : JMR
101
more ...
less ...
Source
All
ECONIS (ZBW)
43,086
USB Cologne (EcoSocSci)
1,871
Other ZBW resources
399
EconStor
209
RePEc
119
BASE
24
OLC EcoSci
18
USB Cologne (business full texts)
11
ArchiDok
7
more ...
less ...
Showing
71
-
80
of
45,744
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Women and media
Baehr, Helen
(
ed.
)
-
1980
Persistent link: https://www.econbiz.de/10000582758
Saved in:
72
"Public connection" and the uncertain norms of media consumption
Couldry, Nick
;
Livingstone, Sonia M.
;
Markham, Tim
- In:
Citizenship and consumption
,
(pp. 104-120)
.
2008
Persistent link: https://www.econbiz.de/10003759874
Saved in:
73
Der Markt der Medien : Daten, Fakten, Trends
München : Focus-Magazin-Verl.
-
Nachgewiesen 2008; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003770307
Saved in:
74
Cultural barriers to the success of foreign media content : Western Media in China, India and Japan
Rohn, Ulrike
-
2010
Persistent link: https://www.econbiz.de/10003885588
Saved in:
75
Internet und Medienkonzentration
Gundlach, Hardy
- In:
Neue Technik, neue Medien, neue Gesellschaft? : …
,
(pp. 309-337)
.
2007
Persistent link: https://www.econbiz.de/10003404983
Saved in:
76
GAST:ARBAJTERSKI R:ADIO : migration and media in Serbia
Tenner, Stefan
- In:
Telematics and informatics : an interdisciplinary …
27
(
2010
)
2
,
pp. 177-181
Persistent link: https://www.econbiz.de/10003920564
Saved in:
77
Public Value : Theorie und Praxis im internationalen Vergleich
Karmasin, Matthias
(
ed.
);
Süssenbacher, Daniela
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008669178
Saved in:
78
Media convergence and media multitasking
Kazakova, Snezhanka
;
Cauberghe, Verolien
- In:
Media and convergence management
,
(pp. 177-188)
.
2013
Persistent link: https://www.econbiz.de/10009767980
Saved in:
79
Gesellschaftliche Wertschöpfung klassischer Massenmedien : die Perspektiven von Medienorganisationen und Publikum in sechs Europäischen Ländern
Krebs, Isabelle
;
Russi, Loris
;
Siegert, Gabriele
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 361-377)
.
2012
Persistent link: https://www.econbiz.de/10009669516
Saved in:
80
The effect of new media on consumer media usage : an empirical study in South Korea
Woo, JongRoul
;
Choi, Jae Young
;
Shin, Jungwoo
;
Lee, Jongsu
- In:
Technological forecasting & social change : an …
89
(
2014
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010490621
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->