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Journal of advertising research
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33
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22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
The journal of industrial economics
7
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7
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6
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6
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6
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6
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6
Southern economic journal
6
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5
Business horizons
4
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4
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4
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4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
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American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
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Journal of political economy
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
582
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71
Marktforschung und Werbeplanung
Haedrich, Günther
- In:
Absatzpolitik und Distribution : Karl Christian Behrens …
,
(pp. 113-121)
.
1967
Persistent link: https://www.econbiz.de/10002597858
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72
Antizyklisches oder prozyklisches Werben? : vermag die Werbung den Verbraucher zu manipulieren?
Bender, Ulrich
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
52
(
1972
)
9
,
pp. 494-497
Persistent link: https://www.econbiz.de/10011505587
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73
Methoden zur Bestimmung des Werbebudgets in kritischer Sicht
Korndörfer, Wolfgang
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
47
(
1967
)
8
,
pp. 421-426
Persistent link: https://www.econbiz.de/10011497378
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74
Marktforschung und Werbebudgetierung
Korndörfer, Wolfgang
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
(
1968
)
2
,
pp. 102-108
Persistent link: https://www.econbiz.de/10011497499
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75
Absatzwirtschaftliche Investitionen und Bilanzierung
Alewell, Karl
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
(
1965
)
6
,
pp. 322-326
Persistent link: https://www.econbiz.de/10011388868
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76
Werbung als Investition
Witte, Eberhard
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
(
1965
)
6
,
pp. 318-322
Persistent link: https://www.econbiz.de/10011388875
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77
Advertising control : a computer application
Kelley, William T.
- In:
Management services : a magazine of planning, systems …
4
(
1967
)
5
,
pp. 41-48
Persistent link: https://www.econbiz.de/10002232398
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78
Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson
-
1964
-
2. ed
Persistent link: https://www.econbiz.de/10002210494
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79
The Schwerin model : how you can use it to build your share of market
Kelly, Patrick J.
- In:
Readings in marketing : the qualitative and …
,
(pp. 366-376)
.
1967
Persistent link: https://www.econbiz.de/10002211068
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80
COBRA : ein Verfahren zur Messung der Wirkung werblicher Aktivität
Keppler, Martin
- In:
Zeitschrift für Markt-, Meinungs- und …
23/24
(
1980/1981
),
pp. 5301-5308
Persistent link: https://www.econbiz.de/10002213264
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