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Kleppner, Otto - 1966 - 5. ed

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Klippel, R. Eugene; Bither, Stewart W. - In: Journal of advertising research 12 (1972) 2, pp. 20-24

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Klippel, R. Eugene; Boewadt, Robert J. - In: Journal of international business studies : JIBS ; an … 5 (1974) 1, pp. 39-50

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Frankel, Lester R.; Solov, Bernard M. - In: Journal of advertising research 2 (1962) 4, pp. 28-32

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Kirchner, Hans-Martin - In: Absatzwirtschaft 12 (1969) 18, pp. 19-23

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Keller, Paul - In: Journal of marketing 30 (1966) 2, pp. 32-37

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Fuchs, Douglas A. - In: Journal of marketing research : JMR 1 (1964) 3, pp. 59-62

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Kernan, Jerome B.; McNeal, James U. - In: Business horizons 7 (1964) 4, pp. 73-80

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Fulmer, Robert M. - In: Journal of marketing 31 (1967) 4,1, pp. 8-11

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Fudenberg, Drew; Tirole, Jean - In: The American economic review 74 (1984) 2, pp. 361-366

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