Purpose – The study investigates the internet‐based electronic commerce (EC) adoption profile of small and medium‐sized enterprises (SMEs) in Turkey as well as the factors affecting their willingness to adopt EC usage. Design/methodology/approach – EC adoption is measured by a composite...

Probes the export behaviour of fresh fruit‐and vegetable‐marketing firms in an international context. The case study investigations comprise examination of Belgium, Chile, Canada (The Government of Ontario), New Zealand (The New Zealand Apple and Pear Marketing Board), Turkey, and South...

When one looks at the marketing literature, consumerism activity is treated as a developed country phenomenon. The reason for this is partially attributable to a complete lack of appropriate conceptual and methodological frameworks to study consumerism issues across cultures and nations,...