Narrow search
Showing 1 - 10 of 119
Cover Image
Advertising--1973 : Hearings, Ninety-third Congress, first session, on S. 805, to establish a National Institute of Marketing and Health. February 26 and 27, 1973
United States / Congress / Senate / Committee on … - 1973
Persistent link: https://www.econbiz.de/10001412331
Cover Image
Werbung-Meinungen, Märkte, Mechanismen
Bergler, Reinhold - In: Markenartikel : das Magazin für Markenführung 37 (1975) 6, pp. 230-238
Persistent link: https://www.econbiz.de/10001911076
Cover Image
The impact of physically attractive models on advertsing evaluations
Baker, Michael J.; Churchill jr., Gilbert A. - In: Journal of marketing research : JMR 14 (1977) 4, pp. 538-555
Persistent link: https://www.econbiz.de/10001854358
Cover Image
Advertising and behavior control
Arrington, Robert L. - In: Journal of business ethics : JOBE 1 (1982) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10001858057
Cover Image
Kommunikative Beeinflussund durch emotionale Werbeinhalte
Behrens, Gerold - In: Marktorientierte Unternehmungsführung, (pp. 687-705). 1984
Persistent link: https://www.econbiz.de/10001885816
Cover Image
Das Lernen von Werbebotschaften in Lernstufen
Behrens, Gerold - In: Jahrbuch der Absatz- und Verbrauchsforschung 21 (1975) 2, pp. 176-183
Persistent link: https://www.econbiz.de/10001885825
Cover Image
Seminar on "Developments in Consumer Psychology
1973
Persistent link: https://www.econbiz.de/10001416956
Cover Image
Some aspects of the acceptability of particular photographic models to the Bantu
Van der Reis, Alice Patricia - 1972
Persistent link: https://www.econbiz.de/10000548124