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Peer reviewing - principles and practice

Baker, Michael John - In: The marketing review 8 (2008) 1, pp. 25-42

Persistent link: https://www.econbiz.de/10003674766

Theory, practice and impact in academic marketing research

Baker, Michael John - In: Journal of customer behaviour 9 (2010) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10003965728

Relevant for whom? : an essay to celebrate JBBM's 21st anniversary, in favor of paying greater attention to the needs of students and practitioners and less to the interests of pee...

Baker, Michael John - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 47-58

Persistent link: https://www.econbiz.de/10011304041

The marketing dilemma

Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116

Persistent link: https://www.econbiz.de/10010198171

What is marketing?

Baker, Michael John - In: The marketing book, (pp. 3-20). 2016

Persistent link: https://www.econbiz.de/10011471622

The marketing mix

Baker, Michael John - In: The marketing book, (pp. 297-313). 2016

Persistent link: https://www.econbiz.de/10011471648

Marketing strategy and management

Baker, Michael John - 2007 - 4th ed

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations