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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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Refuting a competitor's adverstising claim
Macklin, M. Carole; Macklin, Crofford J. - In: Journal of business strategy 8 (1987) 1, pp. 71-75
Persistent link: https://www.econbiz.de/10003622555
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Readings : marketing and society
Gist, Ronald R. (contributor) - 1971
Persistent link: https://www.econbiz.de/10003238300
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Multifirm analysis of competitive decision variables
Wildt, Albert R. - In: Journal of marketing research : JMR 11 (1974) 1, pp. 50-62
Persistent link: https://www.econbiz.de/10002989105
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Theory of spatial pricing and market areas
Greenhut, Melvin L.; Ohta, H. - 1975
Persistent link: https://www.econbiz.de/10000660960
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Limit price and the market share of the leading firm
Pashigian, B. Peter - In: The journal of industrial economics 16 (1968) 3, pp. 165-177
Persistent link: https://www.econbiz.de/10002626758
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Interbrand choice, strategy, and bilateral market power
Porter, Michael E. - 1976
Persistent link: https://www.econbiz.de/10000051072
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Die Organisationsstruktur des Absatzbereiches in Unternehmungen der Maschinenindustrie
Weber, Peter - 1967
Persistent link: https://www.econbiz.de/10000595813