Roese, Malin Olander; Olsson, Annika - In: The international journal of business science & applied … 7 (2012) 2, pp. 1-12
Formulating and implementing a new strategy may be a challenging task, especially if it alters the way in which a company has operated and positioned itself before. This may be particularly true for companies within the forest industry, like manufacturers of paper packaging products, pursuing...
