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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Promotional strategy
Engel, James F.; Wales, Hugh G.; Warshaw, Martin R. - 1967
Persistent link: https://www.econbiz.de/10003213922
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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Testing the effectiveness of advertisements
McNiven, Malcolm A. - In: On knowing the consumer, (pp. 107-113). 1966
Persistent link: https://www.econbiz.de/10002483376
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An operations research study of sales response to advertising
Vidale, M. L.; Wolfe, H. B. - In: Management information : a quantitative accent, (pp. 214-224). 1967
Persistent link: https://www.econbiz.de/10002975266
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Suggestizing through advertising : how to use the power of suggestion to increase the power of advertising
Rebaza, Jorge C. - 1967
Persistent link: https://www.econbiz.de/10002679187
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Marketing research : a management overview
Konrad, Evelyn (contributor); Erickson, Rod (contributor) - 1966
Persistent link: https://www.econbiz.de/10002009422
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The influence of believability and amount of advertising
Coulson, John S. - In: On knowing the consumer, (pp. 116-121). 1966
Persistent link: https://www.econbiz.de/10002032001
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Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen - 1981
Persistent link: https://www.econbiz.de/10000000570
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Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann - 1971
Persistent link: https://www.econbiz.de/10000555183