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Zur Theorie der Werbung
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Werbung
13,888
Advertising
9,825
Werbewirkung
3,811
Advertising effects
3,757
Konsumentenverhalten
2,890
Consumer behaviour
2,884
Online-Marketing
1,793
Internet marketing
1,788
Theorie
1,375
Theory
1,344
Deutschland
923
USA
905
Marketing
792
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755
Markenführung
738
Brand management
734
advertising
651
Marketingmanagement
641
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622
Social Web
553
Social web
552
Germany
472
Preismanagement
460
Pricing strategy
460
Markenimage
452
Brand image
440
Markenartikel
428
Wettbewerb
399
Brand
347
Zielgruppe
346
Target group
333
Werbewirtschaft
317
Competition
297
Werbepsychologie
296
Öffentlichkeitsarbeit
287
Advertising industry
281
Vereinigte Staaten
277
Internet
269
Spieltheorie
269
Psychology of advertising
267
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3,343
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1,934
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6,117
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129
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1
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1
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811
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811
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713
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652
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616
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406
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218
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218
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210
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147
Aufsatzsammlung
135
Lehrbuch
115
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98
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97
Bibliografie enthalten
74
Bibliography included
74
Conference paper
55
Konferenzbeitrag
55
Conference proceedings
51
Case study
50
Fallstudie
50
Wörterbuch
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Ratgeber
36
Reprint
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29
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28
Sammlung
28
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23
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23
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22
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9,698
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2,182
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63
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25
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Author
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Dahlén, Micael
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Campbell, Colin L.
18
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
OECD
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
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Published in...
All
Journal of advertising research
241
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
30
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Source
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ECONIS (ZBW)
12,484
USB Cologne (EcoSocSci)
1,307
EconStor
47
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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13,591
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13591
Enhance the effectiveness of affiliate marketing on Tiktok for young people
Minh T. H. Le
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
2
,
pp. 162-184
Persistent link: https://www.econbiz.de/10015062391
Saved in:
13592
Kommunikation und Gesellschaft : Möglichkeiten und Grenzen von Kommunikation und Marketing in einer sich wandelnden Gesellschaft ; die vorliegende Dokumentation umfasst die wichtig...
1972
Persistent link: https://www.econbiz.de/10000616814
Saved in:
13593
Purchase intention and attitude towards advertisements on Instagram : an empirical study using Instagram Stories
Woo, Lisa-Julie
;
Süßmair, Augustin
- In:
International journal of economics and business …
27
(
2024
)
3
,
pp. 434-471
Persistent link: https://www.econbiz.de/10015063279
Saved in:
13594
Media-Perspektiven
Frankfurt, M. : Media-Perspektiven
;
1970-[?]: …
-
1970 - 2022
Persistent link: https://www.econbiz.de/10000353793
Saved in:
13595
The role of need-supportive advertisement appeals in bringing defunct brands back to life : a basic psychological needs theory perspective
Gilal, Faheem Gul
;
Khalil, Rushna
;
Gilal, Rukhsana Gul
; …
- In:
International journal of technology, policy and …
24
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10015061793
Saved in:
13596
Die wunderbare Welt des Brandholder Value
Mohn, Michael
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003737572
Saved in:
13597
Lexikon Kommunikationspolitik :
Werbung
, Direktmarketing, integrierte Kommunikation
Brüne, Klaus
-
2008
Persistent link: https://www.econbiz.de/10003750273
Saved in:
13598
Kommunikationsmanagement : Grundlagen für Entscheider
Renker, Clemens
-
2008
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003757580
Saved in:
13599
Stumme Verkäufer : Erfolgsstrategien für den Einsatz von Werbemitteln
Carson, Mitch
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796694
Saved in:
13600
Low Budget
Werbung
& Guerilla Marketing für Anwalt, Notar, Steuerberater : [Blitzschnell und supergünstig neue Klienten werben]
Gmeiner, Alois
-
2008
-
Überarb. u. erg. Neuaufl.
Persistent link: https://www.econbiz.de/10003775361
Saved in:
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