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Marketing perceptions and business performance : implications for marketing education?
Helgesen, Øyvind; Nesset, Erik; Voldsund, Terje - In: Marketing intelligence & planning 27 (2009) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10009526390
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Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393
Persistent link: https://www.econbiz.de/10011280990
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The role of business ethics in the relationship between market orientation and business performance
Widana, Gusti O.; Wirjono, Sudarso K.; Purwanegara, … - In: International journal of finance & banking studies : JJFBS 4 (2015) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10011285694
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The contribution of dynamic marketing capabilities to service innovaiton and performance
Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011379550
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Corporate social responsibility and firm performance : the mediating role of marketing competence and the moderating role of market environment
Bai, Xuan; Chang, Jeanine - In: Asia Pacific journal of management : APJM ; a … 32 (2015) 2, pp. 505-530
Persistent link: https://www.econbiz.de/10011343676
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Linking entrepreneurial marketing and performance indicators in Jordanian hotel industry
Al-Manasra, Excimirey Amer; Al-Zyadat, Mohammd; … - In: Journal of management research 5 (2013) 3, pp. 86-94
Persistent link: https://www.econbiz.de/10009769696
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Performance implications of deploying marketing analytics
Germann, Frank; Lilien, Gary L.; Rangaswamy, Arvind - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
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Marketing : der Weg in eine andere Denkhaltung
Kohlert, Helmut; Steinwandt, Andreas - In: Marketing im Nebenfach, (pp. 1-19). 2013
Persistent link: https://www.econbiz.de/10010363675
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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782