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The use of nonmetric multidimensional scaling in marketing analysis
Neidell, Lester A. - In: Market segmentation : concepts and applications, (pp. 423-434). 1972
Persistent link: https://www.econbiz.de/10003638672
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Black and White perceptions of competing stores : an application on nonmetric multidimensional scaling
Whipple, Thomas W.; Neidell, Lester A. - In: Journal of retailing 47 (1971/72) 4, pp. 5-20
Persistent link: https://www.econbiz.de/10002985437
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An empirical investigation of the differences in goods and services as perceived by organizational buyers
Jackson, Ralph W.; Neidell, Lester A.; Lunsford, Dale A. - In: Operations research, Management science : OR MS ; the … 35 (1995) 4, pp. 379-382
Persistent link: https://www.econbiz.de/10006532745
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An Empirical Investigation of the Differences in Goods and Services as Perceived by Organizational Buyers
Jackson, Ralph W.; Neidell, Lester A.; Lunsford, Dale A. - In: Industrial marketing management : the international … 24 (1995) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10006335777