The use of nonmetric multidimensional scaling in marketing analysis
Year of publication: |
1969
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Authors: | Neidell, Lester A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 33.1969, 4,1, p. 37-43
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Subject: | Marktforschung | Vereinigte Staaten |
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