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1
Risk preferences and technology : a joint analysis
Kumbhakar, Subal
- In:
Marine resource economics
17
(
2002
)
2
,
pp. 77-89
Persistent link: https://www.econbiz.de/10001690461
Saved in:
2
Risk preferences, production risk and firm heterogeneity
Kumbhakar, Subal
;
Tveterås, Ragnar
- In:
The Scandinavian journal of economics
105
(
2003
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10001771458
Saved in:
3
Quantity and quality effects of
advertising
: a demand system approach
Dong, Diansheng
;
Kaiser, Harry M.
;
Myrland, Øystein
- In:
Agricultural economics : the journal of the …
36
(
2007
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10003548774
Saved in:
4
Consumer attitudes towards mobile
advertising
: an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
5
Asymmetric effect of
advertising
on the Chinese stock market
Hsu, Ching-Chi
;
Chen, Miao-Ling
- In:
Applied economics letters
26
(
2019
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10012204156
Saved in:
6
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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7
Chapter 6. Social Construction of Preferences :
Advertising
Benhabib, Jess
;
Bisin, Alberto
- In:
Handbook of social economics : volume 1
,
(pp. 201-220)
.
2011
through
advertising
in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
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8
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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9
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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10
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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